Designers Journal

Edit, a Manchester-based branding studio, has reimagined the identity of Hay Festival Global, a leading cultural charity, with a dynamic visual overhaul that honours its literary heritage and global impact. Founded in 1987 in Hay-on-Wye, Wales, the festival’s new logo, set at a 23.5-degree angle mirroring the Earth’s axis, symbolises its worldwide reach. This rotating emblem embodies the organisation’s diverse array of initiatives, from festivals and forums to digital platforms and educational programs, uniting them […]

Setting the stage for a delightful dining journey, Parsley by Paris based Brand Brothers perfectly captures the culinary experience and makes the mouth water. Chef Geoffrey Gotfryd, a graduate of Ferrandi school, created Parsley in 2020, and for their second opening in Paris’ 2nd district, Brand Brothers was entrusted with reimagining the visual identity. The result is a meticulously designed lettering that embodies deliciousness and refinement, complemented by the raw and airy typeface, Degheest Director, […]