Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]
Croissant inspired rockets, subtle usage of glitter and packaging designed with ‘hyperdrive’ ventilation slots — what’s not to like about this project! Melbourne studio A Friend of Mine (AFOM) must of had a ridiculous amount of pleasure working on the branding for Lune Croissanterie. I wonder how much ‘taste testing’ went into the research of this project?!