All posts filed under: News

Someone welcomes Uni students with radical look

04/03/2016
by STY
News

My memories of heading off to University are ones of survival, of a cold, damp shared house with leaking taps and windows painted shut. Those days are truly gone and with this new era comes a rebrand that speaks of sophistication through the eyes of young professional reflecting their lifestyle and attitudes. Spearheading this fresh approach is UK based company Hello Student, who design, build and manage homes for students. Their mission is to make […]

The motion behind the Sydney Opera House rebrand

01/03/2016
by STY
News

There’s no doubt that Jørn Utzon’s distinct forms created an architectural icon that is the Sydney Opera House, so it is little wonder that the new SOH branding pays homage to its very surroundings. More interestingly the guys at Interbrand Sydney and Collider have dug deep and delivered an identity system that feels like it reveals the inner working of the building from how it was physically constructed to celebrating those forms you pass everyday […]

Rustic illustrations inspire Mucca

29/02/2016
by STY
News

Driven by a rich, rustic illustrative style the farm-to-table restaurant Agricola branding speaks of artisan ways and love of the finest produce. Mucca has taken care to step away from the trending cliches which have flooded the hospitality sector thanks to the love of the ‘markers’ out there packaged delightfully for the ‘hipster’ foodies. The typography is distinctive with both a foot in the past, acknowledging the values of the restaurant but by still maintaining […]

Bianco Footwear gets the Stupid treatment

24/02/2016
by STY
Awesome agencies / News

In this third installment of an ongoing rebranding of Bianco Footwear, Studio Stupid teamed up with artistic duo Emilie and Matthew to created a colorful, wild and energetic season campaign. Danish studio Stupid have been working closely with Bianco to help the struggling footwear brand regain their impact among early adopters, since these consumers serve as a driver for the rest of the market.

Glitter and croissants from A Friend of Mine

23/02/2016
by STY
News

Croissant inspired rockets, subtle usage of glitter and packaging  designed with  ‘hyperdrive’ ventilation slots — what’s not to like about this project! Melbourne studio A Friend of Mine (AFOM) must of had a ridiculous amount of pleasure working on the branding for Lune Croissanterie. I wonder how much ‘taste testing’ went into the research of this project?!

For The People go interchangeable for Cats & Dogs

21/02/2016
by STY
News

Like many not-for-profits, animal shelters focus too much on worthiness and pity, as a way to connect with people to encourage adoption and donations. For the People have taken the perspective of how can we give the animals the best possible chance of finding a new home. By elevated each one to celebrity status – complete with glamorous photos they have managed to capture their true quirks and personality.

The District goes typographic for real estate

21/02/2016
by STY
News

A new estate agency that wants to make an impact, enter The District. Out with the cliched imagery and in with a strong focus on typography together with a monochrome colour scheme. A subtly nod to brickwork has influenced the adaptive identity system which for the brand landscape. Key messages are at the forefront of the brand’s communications, implicitly conversational and using negative space to echo the plain speaking approach of the client which cuts through […]

The Allotment plays with plastic for Lucite International

21/02/2016
by STY
News

The brief — instill a renewed sense of purpose, pride and empowerment across the business. Never an easy project to undertake and one that often works well internal but never translates well outside of those in the know. That said, the team at Allotment has managed to bring the project to life and also create a visual landscape that shines new light on the organisation.