Dalton Maag has launched two new library fonts today: Soleto and Prometo. Created to work and play together, each one has its own story to tell but as a duet they are something more. Soleto is a text friendly font. Prometo is optimised for display and it has a perfect text partner in Soleto. The design process began in early 2012, with the first sketches for Prometo done by the DM Brazil office. The font that was […]
Dalton Maag and São Paulo’s The LED Project have worked together to unveil a new custom face for the new approach to the identity of one of the largest energy companies in the world, Petrobras. A household name in Brazil in Creative Director Fabio Haag‘s native Brazil, Petrobras has a presence in 28 different countries, and excitingly this is the first time during the 60 year history of the company that Petrobras has had its own, unique font. The new font family ties […]
The English National Ballet are launching a radical new brand and advertising campaign that uses Dalton Maag’s Aktiv Grotesk for their new logo. The campaign, by creative agency The Beautiful Meme, features stunning photography of English National Ballet dancers wearing couture garments by Vivienne Westwood. Dalton Maag’s Aktiv Grotesk was modified to create a unique logotype for the ballet company. The starting point was Aktiv Grotesk Bold, with the spacing and leading of the individual […]
The branding and website for the £9m Battle of Bannockburn project were launched this week signalling the 700 day countdown towards the 700th anniversary of the famous Scottish battle, when a new state-of-the art visitor attraction will open to the public. Enter a thoroughly interesting brand identity… The new identity was created by Yorkshire’s The Beautiful Meme – with consultation from type giants Dalton Maag – reflecting the complexities of Bannockburn, each letter representing an integral part of the historic story. Take […]