Design Matters: Logos
Compiled by Minneapolis branding consultancy Capsule, Design Matters: Logos explores the theory, processes and methods necessary to create stand out work that resonates in an increasingly competitive marketplace. “Essentially, make it meaning something. Even if the client’s line of business is completely uninspiring, find the meaning behind the service or the product. Meanng manifests everywhere…” Part of the The Design Matters 101 series (which also emcompasses Brochures, Portfolios and Packaging) Logos takes an in-depth approach allowing […]