Brutalism with personality
Maple’s had a bit of a glow-up. The granite-clad beast on Tottenham Court Road, originally dreamed up by Richard Seifert back in the 70s, has just been reimagined by BOB Design and architect pals Gibson Thornley. The building still owns the block, but now it’s doing it with a bit more swagger, thanks to a shiny new identity and a wayfinding system that actually makes finding your way around fun.