Identify… Chermayeff and Geismar
NBC, Chase Bank, Mobil Oil, PBS, Rockefeller Centre, MoMA, Time Warner Cable, Xerox, Amani Exchange, PanAm, Nat Geographic, HarperCollins. Chermayeff & Geismar’s work has touched the lives of millions around the world, both timeless and iconic and “sets the standard for what a successful trademark is”. Opening up their studio for the first time in over fifty years, Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar celebrates the broad […]