The motion behind the Sydney Opera House rebrand
There’s no doubt that Jørn Utzon’s distinct forms created an architectural icon that is the Sydney Opera House, so it is little wonder that the new SOH branding pays homage to its very surroundings. More interestingly the guys at Interbrand Sydney and Collider have dug deep and delivered an identity system that feels like it reveals the inner working of the building from how it was physically constructed to celebrating those forms you pass everyday […]