10,000 lakes / 10,000 logos
Nicole Meyer awoke from her slumber and gazed upon an overcast Tuesday in Minneapolis with an epiphany* – lake logos have a tendency to be, well, fairly ugly, let’s brand the crap out of them! Yes a true lightbulb moment if ever there was one. Anyhoo, she set about an epic life adventure to rethink what they could be. One Minnesota Lake. One Logo. Every day… Genius, spectacular and thoroughly, thoroughly enjoyable. Says Meyer, “Should only […]