All posts tagged: Johanna Roca

For The People go interchangeable for Cats & Dogs


Like many not-for-profits, animal shelters focus too much on worthiness and pity, as a way to connect with people to encourage adoption and donations. For the People have taken the perspective of how can we give the animals the best possible chance of finding a new home. By elevated each one to celebrity status – complete with glamorous photos they have managed to capture their true quirks and personality.