Pun-laden tone of voice, vibrant colours and a bunch of playful, dynamic logos is not instantly a great combination, but thankfully in the right hands it packs enough personality without one element over powering the other. Step in the guys from For The People and their experience in knowing when you have just the right combination. The strong and distinctive tone of voice really raises this startup web and mobile platform from just another online […]
Like many not-for-profits, animal shelters focus too much on worthiness and pity, as a way to connect with people to encourage adoption and donations. For the People have taken the perspective of how can we give the animals the best possible chance of finding a new home. By elevated each one to celebrity status – complete with glamorous photos they have managed to capture their true quirks and personality.