Conversion Conversation
London studio The Allotment have launched a transformational brand for Currencies Direct, a £1.1bn business dealing for the past 17 years in the world of foreign exchange and international payments for both individuals moving overseas and for businesses buying and selling abroad. The Allotment articulated a new vision, mission and a set of values which succinctly captured the unique personality of the business. Direct, human, simple, and driven became the mandate for the new brand. This led […]