SAS wind the dial
London agency SAS have completed the identity and brand programme for Herbert Smith Freehills – a top 100 law firm born from the merger of two leading firms from opposite points of the compass (UK and Oz, not unlike ourselves). “At the heart of the new brand is a powerful and simple idea – that Herbert Smith Freehills people “guide their clients through an increasingly complex, challenging and unpredictable world. They advise with clarity, originality and authority.” […]