Croissant inspired rockets, subtle usage of glitter and packaging designed with ‘hyperdrive’ ventilation slots — what’s not to like about this project!
Melbourne studio A Friend of Mine (AFOM) must of had a ridiculous amount of pleasure working on the branding for Lune Croissanterie. I wonder how much ‘taste testing’ went into the research of this project?!
Lune Croissanterie began as a hole in the wall operation in Melbourne. Their dedicated, unique and perfectionist approach to ‘Viennoiserie’ baking created an enormous following from cult fans often queing from 3am. Outgrowing their tiny shop and original branding, Lune ‘v2.0’ was born in a larger warehouse in Fitzroy in Melbourne, designed by Studio Esteta.