Anyone who knows New Zealand, knows Mad Butcher is a kiwi institution; the local butcher that expanded to become everyone’s local butcher. With this in mind it came as a surprise to see that the icon of the meat world had taken a leap of faith and decided it was time to update it’s branding – a much needed exercise. The brand update was a collaboration between designers Peter Radich & Mike O’Sullivan, with the […]
Although based in Auckland, New Zealand, Marx Design like to get exotic when it comes to their packaging work. And it seems 2014 is no different as they have clearly been up to their old creative tricks again, this time dipping their toes into Sri Lankan waters of the coconut variety. Creative Director, Ryan Marx explains: “We were asked to create a new Coconut Collective brand that would work across a range of coconut-based products including […]
It’s that time of year again down in the Southern Hemisphere, the best of the best are on parade courtesy in New Zealand’s national design awards, Best. With the usual suspects notching up a handful of nominations each it’s also great to see some new smaller agencies coming through, along with, for the first time, a number of recognised names from over the ditch. With the awards beginning to develop a following overseas it would […]
One of the best things about living in New Zealand has to be the abundance of delicious treats available, from farmers markets to Michelin stared restaurants, you are never far away from the next tasty morsel. Luckily for us designers this goes hand in hand with fine packaging design, a bounty of which we recently stumbled upon, courtesy of Wellington based London Studio… yes it got me for a moment too but they are New […]
It’s been a while since our last profile so we’re thrilled to be back with a chat with a much sought after modern day hero of design. He’s a young chap yet his career has already packed a basket load of finery in the last few years; most recently his journey has led him across the world to take up his first Creative Director role at Interbrand Australia. With Australia’s flourishing design industry we were […]
They may be small and tucked away down there in the depths of the Southern Hemisphere but New Zealand does in fact have a thriving creative community and an exciting design scene, as regularly demonstrated through the recent LWC Friday posts. Unfortunately, it’s not large enough to warrant an all singing, all dancing Apple store – not quite the same foot traffic as Regent Street. Enter Yoobee, the Kiwi’s gateway to the wonderous world of Apple. Yoobee is […]
Tardis are all about human connections, unfortunately not through a time bending telephone box with a flying doctor but still equally intriguing. While we are bombarded on a daily and constant basis with brand communication and messaging, Tardis attempt to cut through the clutter by helping brands make an emotional connection to their consumers. They tap into the deepest of human needs, and lets face it ‘Hot Sauce’ is one of those human needs, creating visually arresting […]
Design is one of those great industries where often the places you work become a tiny bit like your home, occasionally due to spending so much time there, but lets face it, we do so because we love it. Consequently quite often the little worker bees you share a table with become like a second family. Anyway it just so happens an agency in the beautiful Bay of Plenty area of New Zealand has put into practice what we […]