All posts tagged: Alina Wheeler

Designing Brand Identity


Now into the third edition of Alina Wheeler‘s Designing Brand Identity: An Essential Guide for the Whole Branding Team is a rich, comprehensive but well sectioned publications that asks; who are you? Who needs to know? Why should they care? How will they find out? “In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand […]