The Allotment – Partnerships Built to Last


The Allotment have completed work on the Mansell Construction (a part of Balfour Beatty plc) 2011 Annual Report. Entitled Partnerships Built to Last, the striking publication is chock-a-block full of entertaining and off-beat illustration, created in-house by the Allotment guys themselves.

To fill you in, if you’re not too familiar with Mansell, they turn over in excess of £800m, operating out of over 20 offices around the UK, and have a workforce of around 2,000. Their focus is on developing long-term sustainable relationships with customers ranging from affordable and private housing through to defence and education. So, pretty hefty stuff.

They tasked The Allotment to create an absorbing annual report that not only built on their previous publications but reflected the key messages; Confidence, Customer Focus and Agility… and the guys duly delivered.

Says Allotment’s Creative Partner, Michael Smith; “the objective was to highlight Mansell’s successes in a tough marketplace, demonstrate how they have continued to deliver on their key operational priorities through a diverse and extensive range of projects.”

He continued; “We developed an idea based around the theme of ‘partnerships built to last‘. We captured this theme of sustainable, long-term customer relationships through the use of a bold illustrative style where people interact and contribute to the construction of their own communities. As well as creating a strong and consistently applied illustrative style for the report we also enhanced navigation between the various sections by creating clearer differentiation as well as linking project stories to strategic priorities through graphic ‘sign-posting’.”

In typical Allotment style, it’s intelligent and visually compelling stuff with the bespoke illustrations adding that twist of charm and humour that regularly comes out in their work – we’re fans.

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