More great work from SomeOne, this time it’s 40% proof. You might be forgiven for thinking that in the last week DJ had become some sort of an unofficial media outlet for SomeOne… pause to think what that world might be like… but the truth is they’re just spitting out great stuff at the moment, like it’s going out of fashion. Five eclectic projects have vaulted out of the their door in a matter of days, each frothing at the mouth and baying for love and here’s the latest, 18 months in the distilling, a rebrand for the world’s best selling whisky brand, Chivas.

Now, I’m all gooey eyed at the more modern ‘flexible’ identity systems, the sort that live and breath and adapt to their application and all that but, call me old fashioned, I can’t help but love a good Mark with a bit of heritage. The sort you can print on a golf ball and you’d think has been around for ages. The Chivas branding incorporates such a stratagem in the form of a Scottish love token, coupled with type by Jonathan Barnbrook…

“Exponential growth in demand across Latin and Asian markets – as well as marketing restrictions in ‘dark’ markets, all pointed to a symbol based architecture. SomeOne worked with the global brand team at Pernod Ricard to establish a new and powerfully ownable way of talking across language barriers. A full Brand World was developed using custom pattern systems, colour hierarchies, a contemporary ‘luckenbooth’ icon – a traditional scottish love token – inspired by the original distillery gates in Strathisla and a bespoke typeface by world renowned typographic designer, Jonathan Barnbrook.”

You know the drill… read a little more here.