Jeepers, creepers, it’s been a while since we’ve had a our fill of SomeOne brand-hugs so, always ones to duly oblige, SomeOne have come running, arms open though insisting on being big spoon. The product of several months work, the chaps and chapettes at SomeOne towers have created an adaptive new visual identity for a new visually-led advertising agency, BigEyes, based in Victoria, London.

The new agency is called BigEyes due to their visually-led approach to advertising. Martin Galton, Creative Director of BigEyes says ‘‘We want to make visually exciting work, but also honest representations of the brands we are helping communicate. We want to make work you can ‘look in the eye’ — work that is the right mix of truthful and interesting.’’

The identity is fuelled by a series of stunning and complex digital sculptures created by artists Field.io. The sculptures, when viewed from the front are designed to resemble the complex series of fine muscles that expand and contract to make up the iris of a biological eye. The data randomises, giving an infinite number of iris designs. These artworks are being used across a broad variety of applications — all with the idea of keeping things visually interesting.

‘‘The ever-changing branding enables the new agency to more easily explain their approach. It’s a brand that’s in permanent beta. Always learning, always helping.’’ says SomeOne co-founder, Simon Manchipp.

If Sauron had a fanciful eye for fashion, this is what you’d get… Get more of an eyefull and read all about it here…