London’s SAS have completed work on the annual report for Signature Aviation, which, they say is more than just a compliance publication. At the centrepiece, were a series of images from Benedict Redgrove that show the style of the business and reflect its sense of quality.
“It is a tool that is used to build the company brand as it grows in strength each year in the aviation services market. Our role is to ensure that the company has an image that demonstrates the quality of the parent and subsidiary businesses, whilst meeting best practice in compliance.”
SAS have added what they believe to be the first e-book annual report in the UK as a response to the increasing use of tablet devices by investors and senior executives.
You might remember SAS from a post earlier in the year, when we featured their rebrand for global law firm Herbert Smith Freehills. Once again, this is smart, tidy corporate work pivoted around superb photography from the boys on the front line.